Schema Markup Generator
Generate JSON-LD structured data to help search engines understand your content and enable rich results.
Generated JSON-LD
How to use
Add the generated code inside a <script type="application/ld+json"> tag in your page's <head> or <body>. Test it with Google's Rich Results Test.
Frequently Asked Questions
What is schema markup?▼
Schema markup (structured data) is code added to your HTML that tells search engines the meaning of your content — not just what it says, but what it represents. It's based on the Schema.org vocabulary and helps Google display rich results like star ratings, FAQ dropdowns, product prices, and breadcrumbs.
Does schema markup directly improve rankings?▼
Schema markup is not a direct ranking factor. However, it enables rich results (enhanced SERP features) that increase click-through rates. Higher CTR sends positive signals to Google. FAQ schema can double your SERP real estate, pushing competitors further down the page.
What is JSON-LD vs Microdata?▼
JSON-LD (JavaScript Object Notation for Linked Data) is the format recommended by Google. It's added as a script block and doesn't require modifying your HTML structure. Microdata embeds schema as attributes (itemscope, itemprop) directly in your HTML. JSON-LD is preferred because it's easier to maintain and doesn't risk breaking your visible content.
How do I test if my schema is valid?▼
Use Google's Rich Results Test (search.google.com/test/rich-results) to check if your structured data is valid and eligible for rich results. The Schema Markup Validator (validator.schema.org) checks against the Schema.org spec. Test after adding markup and again after any content changes.