Website Ad Revenue Calculator
Estimate how much your website can earn from display, video, and native ads.
Total page views per month
Number of ad slots per page
% of ad slots actually filled (typical: 70–90%)
Revenue per 1,000 impressions
Monthly Revenue
Annual Revenue
Total Impressions / mo
Effective RPM
Format Comparison (same traffic)
| Format | Typical RPM | Monthly Est. | Annual Est. |
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RPM ranges are industry averages. Actual earnings vary by niche, audience geography, and seasonality.
Revenue at Traffic Milestones
Typical RPM by Niche
RPM = Revenue per 1,000 impressions. Finance niches command premium rates due to high advertiser competition.
Frequently Asked Questions
What is RPM and how is it different from CPM?▼
RPM (Revenue per Mille) is your actual earnings per 1,000 page views after the ad network takes its cut. CPM (Cost per Mille) is what advertisers pay per 1,000 impressions — it's always higher than your RPM because the network keeps a percentage (typically 30–45% for Google AdSense). For example, if CPM is $5 and AdSense keeps 32%, your RPM is about $3.40. Always compare RPM when evaluating your own earnings.
What fill rate should I expect?▼
Fill rate is the percentage of ad slots that actually serve an ad. A 100% fill rate is rare — unsold inventory, ad blockers, and geographic filtering all reduce it. For AdSense and most programmatic networks, 70–90% is typical for English-language content with US/UK/CA/AU traffic. Tier-2 traffic (India, Southeast Asia, Latin America) often has lower fill rates and lower CPMs. Ad blockers affect an additional 25–40% of desktop users depending on your audience.
How much traffic do I need to make $1,000/month?▼
It depends heavily on your niche RPM. With a $3 RPM (typical lifestyle/general blog) and 3 ads per page: you need about 111,000 pageviews/month for $1,000. With a $10 RPM (finance or tech niche): only 33,000 pageviews. Growing your RPM through better ad placement, video ads, and high-value niches is often more effective than simply chasing traffic.
Is this estimate accurate for AdSense?▼
This calculator gives a reasonable estimate based on industry RPM benchmarks, but actual AdSense earnings vary significantly. Key factors: (1) Audience geography — US traffic pays 5–10× more than Indian traffic. (2) Seasonality — Q4 (Oct–Dec) typically pays 30–50% more due to holiday advertising spend. (3) Content niche and advertiser competition. (4) Ad placement and viewability. Use this as a planning tool and monitor your actual RPM in your ad network dashboard.